It would be great if any of you could spare a few minutes to advise me on the below;
My girlfriend is looking to setup a company trading online. Now I am a graphic designer so will have a head start in getting the look and feel of the website together, however, I really don't understand exactly how 'Search Engine Optimization' works. I'm aware there are companies out there who will offer to do this for me at a cost. I understand that basically this is all about getting her site listed in search engines - however exactly what we will have to do on a day to day basis, and what I need to bear in mind when designing the site is not clear.
Can anyone give me any advice on what I should bear in mind at this early stage, and how we can create / maintain 'through traffic' once the site is live?
Also, what leagal issues do we need to consider when coming up with a name. Can we just choose the name, register an appropriate domain name and start trading, or do we need to contact Companies House etc?
Thank you all very much in advance!