Dealer couldn't get close to the price!
I specced myself up a 1.4 COD s-line sportback with
5 yr Warranty
Comfort pack (acoustic parking + cruise control)
No sports suspension
Interior lighting pack
£25895 otr road.
Went along to Audi dealership, armed with drive the deal which was £2053 off. The first offer was £500 off, and when he saw my face he went off to the boss again and got £1000 off. Seems quite far off the 8-10% I wanted. I said I'd think about it.
Trading in my car was also interesting, he said he'd value it once the new car arrived. Is it better to get an idea now? I don't want a measly offer for mine once the car arrives, I'd prefer to have some sort of idea how much I'm going to expect minimum.
Be patient, Know what you want, Work on the final purchase price.
I have done quite a bit of bargaining, including making public transport journeys to 8 different Audi Dealers over the past 30 days. I was also in touch with brokers to get the best purchase price possible.
Eventually, I got a 9.55% off the on-the-road-price, not through a broker but from an Audi dealer (although they are 150 miles away from me but I wouldn't mind picking up this car later). I would say that be really patient. Be prepared to get a lot of "No", and walk away although you have just spent 2 hours travelling/walking there. Also, work out exactly what you want. Do all the homework on the specs and options. I put down a deposit a couple of days after price increases on 1 July, and still insisted that I get the lower price before the price increase. I did that in a nice way, of course.
Do a bit of reasearch on car sale (Autoglym commission, back end vs. front end margin), also show them that you are serious and you will put down a deposit on that day if the purchase price is right. Never work on the basis of monthly PCP payment, never. Get the best purchase price. If you are part-ex'ing, remember to also negotiate a good price for your old car. If the retail side is not moving, then try to get in touch with Fleet Managers if that's possible. Lastly, don't discuss financing options (e.g. PCP deals) until you are about to commit. Tell them that you would be financing the car privately, or by using your personal bank loan.
Even then, you will still get lots of "No". Be prepared to call different dealers, and travel to meet the sale reps if necessary. Talk to them nicely and show that you are serious about doing business with them. Being direct and honest (e.g. "I would be basing my decision on the final purchase price. if the price is right, I'm happy to pull the trigger.") worked well for me.
Eventually, I got A3 Sportback in Misano Red. I'm excited by the prospect of driving my very first Audi (have been with Volvo for quite some time). Be realistic on the discount you can get, but remember that price is always flexible, so everything is up for negotiation really.
The good thing is that you are here in this forum. A lot of guys here are pretty knowledgeable and you can learn a lot by reading some of the posts on here. Good luck to you.