I think in this case its just having something a little different, the E46 coupe is a very very popular car all round the world and I dont think what this guy has done is a bad thing, a bit over the top yes but it I think it looks nicer than a bog standard E46 Coupe, certainly will turn heads which is probably what this guy is after!
I agree about the Max Power mentality, Ive had a fair selction of cars over the years and Ive done various things to them but they have been more aimed towards power and handling than cosmetic.
98% of cars look worse when modded in my eyes, but it depends on the car. I wouldnt touch the M3 in a million years but I would be tempted to stick some nicer wheels on a 330ci if I had one, or a few little ACS bits, nothing drastic!
Its just and individual thing, what looks crap in my eyes looks good in someone elses, I think making a car look like something it isnt is crap, phoneys are a no no but a 330ci AC Schnitzer isnt a bad thing IMO.
Cars that appear in Max power are a joke, same with Performance BMW, I made the mistake of buying for a flight recently and I left it on the plane on purpose - shocking what people do to cars, and they are all ****** ones like 318s and stuff! - worth the £4 for amount of laughing I did!! [img]images/icons/grin.gif[/img]