Having been away for a few days to Yorkshire, I used the cruise control on my new 2009 Sportback yesterday for the first time. I was going through some roadworks on the A1 with a 50mph speed limit and the usual Average Speed Cameras so I set my cruise control to 50. I was surprised to see a symbol and my set speed come up on the DIS where the outside temperature is normally displayed. The temperature was moved up above the top line and shown in smaller lettering. This was as well as the small symbol in the speedo.
What's more this display of the cruise symbol and the set speed stayed on the DIS even though the cruise was no longer set as I had to use the brakes. Only when I moved the cruise control stork away from the steering wheel did it change back to the temperature.
This is different to my previous A3 and quite good I thought because it does immediately tell you what your cruise control setting is, should you need it again.