I also got the Audi first aid kit for some reason (in addition to the first aid kit in the "accident" pack issued by my fleet company)
Actually the pack from my fleet company is really good - it comes with an electric pump, umbrella, first aid kit, wetproofs (I kid you not), disposable camera for taking pics of an accident, pen, paper, chalk etc. Downside is, it's a fairly large package in the boot.
It even has a copy of "Driving for Dummies" to hand out to the nonce that rear-ended you (ok, maybe not).