Do i think it's fair?
I don't care if i upset Superchips or one of its customers, just offering my 2p. I've not even slagged them off, simply recommended anyone except them. I can recall dozens of positive testemonials for REVO, APR, Custom Code and even Jabba. Chances are that Superchips are probably selling Dimsport maps or a variation of another companies code so it's probably exactly the same as any other map you'll get. I'd simply rather take my car to a company that is experienced in tuning the 1.8T and is run by enthusiasts of the marque.
You make it sound like a very good friend of yours has been insulted, lol.
If the original poster has an ounce of common sense he'll take on board everything that has been posted and make his own decision. If he goes for Superchips and everything is fine then i'll be happy for him. His car, his money, his decision. Don't get upset because others don't like the company you have chosen to spend money with. It's not personnal.