It's got to be said that A3's these days don't cost the earth, especially in 1.6 form, so it wouldn't suprise me that A3's are becoming the next cult car for modifying, in the way the early VW Golfs are. Sure, I'm no Max power fan, not in this day and age, but I use to be...
Each to their own of course, he's obviously chose the A3 for it's sleek shape and solid build quality, not to my taste in what he's done, but it was his project, and he's completed it!